December 4, 2022

Tricia Oak

Business & Finance Excellency

What The Pandemic Has Taught Business Owners

Founder & CEO of Clonefluence, Inc. and Cloned gg helping thousands grow their online presence with networking tactics.

The Covid-19 pandemic has affected businesses across the world, small and large. Despite the many horrific tragedies, there were some helpful takeaways for both businesses and employees. For instance, there were questions business owners had to answer consciously, such as whether they had to fire any employees in order to make a profit, whether family was a bigger priority or if they should only focus on select clientele.

Whether you worked online with your colleagues before the crisis or migrated from a busy office, you definitely would have learned a thing or two. Since working from home can be restricting and there isn’t much wiggle room, creativity seems to be limited. But remember that there are always lessons to be learned! Here are just a few lessons the pandemic has taught business owners:

1. Positivity always comes from negativity.

In just about every situation, even if it is negative, the only way to balance it out is with a positive. All situations should have both, just like this one.

People have learned how to bounce back and be better than ever. Staying optimistic in times like this is what you need in order to have hope. After all, many tragedies in the past have led us to grow in the future. Moving forward, try to look for the positive in every situation and use that to remain hopeful despite the negative circumstances.

2. Remote business is the future.

Many businesses were not familiar with working from home. While the pandemic forced many business owners to stay home, they were also able to save money by temporarily shutting down their offices. Applications such as Skype, Discord and Zoom became very popular for running meetings, keeping up with colleagues and exchanging important information as if they were still sitting in the office.

A lot of businesses, even though they’re able to run a physical location again, have chosen to permanently transition to remote work because of the many benefits it offers both families (e.g., work-life balance) and businesses (e.g., cost savings).

Whether you decide to go fully remote or adopt a hybrid work environment, incorporate more flexible work policies within your office. The future is remote, and the new generation of employees likely won’t accept anything less.

3. Businesses that adapt will persevere.

Some business strategies are very concrete and not open to new ideas, especially if they are continuing on a path of success. When a world tragedy hits, it can be hard to adapt to a completely different lifestyle — even more so if the cash flow changes.

That said, it is important to never get stuck on a certain path for too long. Learning new things about your industry could change your business’ path just by indulging in a new strategy to create clientele or keep existing ones. By choosing to adapt, your business will be seen as more open-minded, leading to the possibility of new clientele in the future. 

4. Social media can change the path of your business.

Social media usage grew tremendously during the pandemic, especially when it came to discovering new businesses, because you were not able to have much physical interaction. The only way to keep up with friends, colleagues, associates and partners was through social media or forms of video chatting.

This growth creates potential jobs, such as a social media manager position. The pandemic essentially enabled social media-savvy people to shine. Building and maintaining your social presence — with the help of a dedicated social media expert — can help set you apart and spread the word about your business. 

The pandemic was a very diminishing time for all, but there were serious opportunities to grow tremendously based on what type of ventures you chose to pursue. Business owners should be able to properly and smoothly adjust to situations they are not ready for. The pandemic truly pushed us all to the edge that we weren’t aware existed. Finding a comfortable middle ground to incorporate new business models and still use the basis of old models is what this pandemic is the framework of.


Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?


https://www.forbes.com/sites/forbesbusinesscouncil/2021/10/04/what-the-pandemic-has-taught-business-owners/