May 26, 2024

Tricia Oak

Business & Finance Excellency

The Pitch: Marketing and advertising news for 12.14.21

This week's Richmond area advertising and marketing news

The Martin Agency’s management workforce celebrates Adweek’s U.S. Agency of the Year recognition. (Courtesy of The Martin Agency)

The Martin Company was named Adweek’s U.S. Agency of the Calendar year for a second calendar year in a row. The trade publication observed consumer wins such as Terminix and Sabra, as properly as 15 per cent development in net new and natural earnings. Far more on the recognition below.

Martin is the third agency in the heritage of the virtually 40-yr-outdated award to win again-to-again yrs. It also been given the recognition in 2009.

Martin produced its most up-to-date place for Geico. The clip attributes people from mobile match Angry Birds and is portion of the insurance company’s “Bundling Produced Easy” marketing campaign, which has previously highlighted other animated people this kind of as Animal from The Muppets and Yogi Bear and Boo-Boo.

Whittington Consulting was hired by Presbyterian Senior Living, a Pennsylvania nonprofit delivering retirement and senior care products and services at 30 destinations throughout the Mid-Atlantic. Function will involve controlling paid electronic and social media advertisements.

Whittington was employed by Cultivate Advisors, a Chicago-based mostly company advisory company, for assistance with HubSpot promoting application. Michigan-dependent Covenant Eyes also hired the agency for HubSpot consulting and advertising help.

A Progressive Insurance policy marketing campaign characteristics photographs from regional photographer Cade Martin.

Area photographer Cade Martin shot illustrations or photos for an Arnold All over the world marketing campaign for Progressive Coverage. The aspiration-like illustrations or photos selling the company’s modest business coverage include the tagline, “Keep Living the Modest Small business Dream.” Martin collaborated on the visuals with Fedde Souverein at Amsterdam-based mostly Luminous Artistic Imaging.

Casey LaPrade

Jessie Milligan

Dotted Line concluded a round of do the job for consumer Worksite Labs. The California-dependent cellular lab tests company received a new web page facilitating COVID-19 screening for organizations, naming and design for sub-model Worksite Labs Express, and promotional property throughout electronic mail, social media and out-of-house adverts.

The company hired Casey LaPrade as an account supervisor. She was earlier at better-ed internet marketing consultancy EAB. Jessie Milligan was hired as creative companies supervisor. She was previously a freelance account manager and previously worked at Colab.

Dotted Line also employed Emily Pollard as a task manager, Neelie Carroll as chief of staff members and Beth Pettler as senior internet marketing director. Pollard was earlier at Yebo, and Carroll previously worked with Dotted Line as a fractional govt assistant.