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It has been just a little about two years due to the fact the Blue Jays agreed to a four-calendar year agreement with Hyun-Jin Ryu, a single of the most effective starters in the 2019-2020 free of charge agent class.
For the Blue Jays, the Ryu signing was monumental for two good reasons. For starters, mainly because it signaled that the entrance place of work was dedicated to investing dollars to construct a championship-caliber workforce. And next, because it showed that premium free brokers believed in the task that the Blue Jays have been promoting.
In addition to the evident benefits on the field, the Ryu signing also introduced the Blue Jays with a special business prospect: growing into the Korean baseball marketplace.
To say that Korea loves baseball would be an understatement. Getting a powerful domestic league and a heritage of developing quality MLB expertise, Korea has grown to enjoy “America’s Pastime.”
Up right until Ryu’s go to Toronto, the most popular MLB franchises in Korea had been unsurprisingly groups like the New York Yankees and Los Angeles Dodgers (Ryu’s previous team).
As a Korean Canadian journalist and a supporter of the Blue Jays, I hoped that Ryu’s arrival to Canada would allow for Toronto to turn out to be the subsequent group to enjoy the quite a few added benefits of growing into the Korean market. On the other hand, two several years have handed because Ryu joined the workforce and the Blue Jays have carried out the complete bare minimum amount in conditions of marketing and advertising. Their endeavours commence and conclusion with awkwardly translated social media posts on days that Ryu starts.
Even with acquiring just one of the most important promoting property in phrases of Korean baseball, the Blue Jays have hardly produced a dent in capturing the hearts of Korean baseball admirers.
At this level, you could be wanting to know, “What’s all the fuss about? How can promoting one particular overseas participant present any significant advantages to a baseball crew in Canada?” Nicely, allow me give you an example.
In 2015, Son Heung-Min, a Korean soccer participant, moved to Tottenham Hotspur in the English Leading League. At the time, the greater part of Korean followers supported Manchester United, a classic powerhouse of world soccer. Even so, by way of Son’s achievements and some brilliant marketing and advertising suggestions, Tottenham before long surpassed Manchester United as Korea’s favourite Premier League group and have been reaping the benefits due to the fact.
Each individual year, tens of 1000’s of Korean admirers fly to London, England just to see their star player complete on the planet stage. What’s more, Tottenham enjoy several other rewards such as sponsorship deals with Korea’s greatest firms, revenue from attire gross sales, and general enchantment to the younger football expertise in Korea.
Obviously, it is tricky to instantly assess soccer and baseball, but it is also unachievable to deny that with correct advertising, Hyun-Jin Ryu can supply the Blue Jays with so many extraordinary options and advantages.
For case in point, in the long time period, what if the following Shohei Ohtani emerges from the KBO? Wouldn’t it be a substantial advantage if the Blue Jays set up by themselves as Korea’s MLB team?
How can the Blue Jays get to out to the Korean current market?
Maybe what is much more irritating than the deficiency of work from the Blue Jays is the reality that reaching out to Korean MLB followers involves amazingly negligible effort and bills.
For illustration, when Tottenham made a social media submit about the National Liberation Working day of Korea, the put up was shared during the region and many men and women (not just football fans) were being touched by the considerate gesture. It would most likely consider much less than an hour to study the vital Korean holiday break and produce a post that would go viral in Korea.
Other straightforward however particularly helpful tips contain a Ryu jersey giveaway day with “Ryu” spelt in Korean and the production of limited video clip clips with Ryu introducing his teammates to a variety of areas of Korean tradition.
A video of Ryu savoring Korean barbeque with Alek Manoah, or a online video of Ryu instructing George Springer how to say “hello” in Korean, or a clip of Ryu and Vladimir Guerrero Jr. participating in just one of the Squid Recreation games would be an instantaneous strike in Korea when introducing the place to the Toronto Blue Jays.
Confident, these ideas may possibly have to have a little bit of time and energy, but the investment decision is properly well worth the opportunity returns.
It is challenging to blame the Blue Jays for their absence of internet marketing attempts due to the fact increasing into the Korean market place was most likely the final factor the front place of work was worried about about the previous two a long time of playing baseball through a pandemic.
Therefore, this post is not intended to criticize, but relatively encourage the team to seize the chance when it exists. I know the advantages are there, the two fast and long-phrase. I have observed it time and time again when European football groups indicator Korean players.
It’s time to bring these positive aspects to baseball and Canada. It’s time to make the Blue Jays Korea’s MLB staff.