- Jen Glantz is an entrepreneur and the founder of Bridesmaid for Retain the services of.
- Keeping up-to-date on marketplace tendencies is important to standing out as a smaller small business, Glantz suggests.
- This calendar year, she options to generate NFTs for her small business and incorporate AR know-how into her website.
When I initial became an entrepreneur in 2014, I realized that in purchase to grow and scale my company I’d will need to maintain up with rising traits and technology. Considering the fact that I do not have a company presenting skilled-improvement workshops or consultants, I established aside a couple thousand bucks a year in my possess business enterprise price range for conferences, workshops, and coaching.
Past 12 months, right after attending a several online workshops and conferences and vigorously listening to my favored company podcasts, I understood there had been a number of big tendencies that I desired to apply into my 2022 strategy to remain recent and have leverage on my competitors.
After a good deal of study and organizing, I have made the decision this calendar year to incorporate NFTs, cryptocurrency, and the metaverse into the structure of my enterprise. This is how.
Making use of NFTs as membership access
In the middle of previous 12 months, I started to locate myself curious about NFTs (non-fungible tokens). Even though a whole lot of people in my lifestyle ended up acquiring NFTs that were just digital artwork, a few business people I read converse on a podcast defined how they were making use of NFTs for organization.
For example, entrepreneur Gary Vaynerchuk has a assortment of NFTs that offers holders entry to VeeFriends, a non-public membership club with exclusive benefits. Clothing business Formal has an NFT market that offers people unique entry to physical products and solutions.
For my organization, I am operating to produce a selection of NFTs that gives folks access to my library of programs. I will limit the amount of money of NFTs in the selection, and shoppers who get one particular can resell it each time they’d like and transfer access to that program library to the new owner.
Accepting cryptocurrency as payment
I started off to recognize that extra and extra companies, from Starbucks to Entire Meals, ended up commencing to take cryptocurrency as payment in 2021.
An approximated 114 million accounts keep bitcoin all over the entire world. With extra and much more men and women putting their cash in electronic coins, I felt it was time to accept cryptocurrency as payment for some of my solutions and providers.
Though I nonetheless prepare to only acknowledge cash for big-ticket things in excess of $1,000, I am going to begin accepting bitcoin as payment for lessen-priced solutions and services by using a platform like BitPay to facilitate the transaction.
Making use of metaverse technological know-how for my shopper experience
1 main technological know-how update I want to give my enterprise this calendar year will involve metaverse technological know-how and augmented actuality.
Some corporations are employing AR to make a unique buyer expertise. For instance, Home Depot and Wayfair use AR to help folks see how household furniture parts will seem in their residence, while Nike and Kohls use AR to enable folks almost test on products.
When I’m still discovering solutions for my enterprise, I am tempted to both use AR to produce a online video video game that persons can pay back to perform in the metaverse or put in AR for people today to test on some of the goods my brand name sells. Electronic platforms are beginning to make these attributes much more accessible — for example, Shopify lets sellers use 3D versions on products internet pages to exhibit potential buyers how a merchandise appears to be in AR.
While I’m enthusiastic to carry out these new updates to my company, I am not in a hurry. I am nonetheless creating resourceful approaches to insert cryptocurrency, NFTs, and metaverse know-how into my advancement strategies.
For fellow entrepreneurs, I advise discovering as significantly as you can about the traits you want to increase to your business enterprise and hunting to what other models are carrying out for suggestions.
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