July 5, 2022

Tricia Oak

Business & Finance Excellency

B.U. alum’s e-commerce organization Kynah grows into 1st storefront

Small business

Aisha Rawji begun the site (with a identify that usually means “female leader”), to “redefine the way females customize, store, and wear Indian attire.”

Aisha Rawji

The to start with time Aisha Rawji frequented Boston, she understood it was the town she had to stay in.

As a large university pupil residing in California, Rawji desired to show up at college or university “as considerably as possible” from dwelling and Boston had constantly appealed to her. Throughout a go to, she fell in enjoy with the town and the Boston College campus.

Rawji graduated from B.U. in 2014 with a degree in company and moved to New York to get the job done for an advertising and marketing corporation.

Even though she liked her task, she explained, she understood some thing was missing. So Rawji enrolled in a vogue entrepreneurship program, which opened her eyes to the workings of the fashion marketplace.

That set her on a path that led to her commence Kynah, her e-commerce enterprise in 2017. Now she’s onto yet another initially: a brick-and-mortar store in Los Angeles.

The child of two entrepreneurs, Rawji generally understood she wanted to start off her own organization. (Her mother also owned an Indian apparel keep in Los Angeles in the 1990s.)

In accordance to her site, Rawji introduced Kynah (which suggests “female leader”) with a objective to “redefine the way ladies customise, shop, and don Indian attire.”

The enterprise specializes in both of those bridal don and also the outfits that visitors wear to a wedding day.

From Kynah

The enterprise is built for a new generation of “modern South Asian-American women.”

Even though there are parts of the region that have Indian clothing retailers, Rawji’s change to an e-commerce shop has expanded the amount of makes buyers have access to, and created the buying experience additional hassle-free.

“We’re a person of the first e-commerce suppliers (of its type) in the United States,” she claimed.

With places of work in India and Los Angeles, wherever she resides, Rawji divides her time between the two destinations. She works with about 25 designers.

Late very last 12 months, Rawji opened a Kynah pop-up shop in L.A. for what she anticipated to be a thirty day period. The response was so constructive it is turned into Kynah’s initial everlasting storefront. The formal opening is set for June 15.

Consumers come from all around the country, she mentioned. “It’s however a more quickly vacation than likely to India,” she stated.

As she appears to be like to the long run, Rawji envisions opening more shops in New York, Canada, and the U.K. She also expects to grow the non-bridal garments choices.

“The possibilities are infinite,” Rawji stated.

Although Rawji doesn’t have much no cost time to visit Boston these days, she has been back again a couple of occasions since she graduated.

“It’s so various than when I was there,” she stated. “There’s so several new places to eat.”

She has fond memories of shopping along Newbury Road and browsing Boston Popular.

“The whole city is your campus,” she stated. “I never ever acquired bored.”