Have you started a brick-and-mortar store to serve your community? It’s a noble cause, even when you can find everything online. However, you have to stand out among those online businesses and make your presence known. The following are just a few ways to do that.
Have An Engaging Website
A website is key to growing a business in this digital age – even if you’re only trying to sell to your local community. Most consumers look to the internet first when they’re searching for a product or service. If you’re not easily accessible on the internet, they might never know you exist.
You’ll also want to add informative, optimized content to your website. This is what helps you rank among millions of other businesses. Providing informative content is a great way to do this.
Don’t Ignore Local SEO
Local SEO is what gets you ranked among other businesses in your area – and it’s not that hard to do. You simply need to make a Google My Business profile and enter your correct information. On both your profile and your website, it’s essential that you add a local address and local phone number. Toll-free phone numbers and P.O. boxes do not help at all. Also, add your location to your content and the header or footer of your pages.
Offer Promotions and Discounts
There are some adventurous spirits out there who will happily visit new businesses just to discover what’s available. However, most people are so busy all of the time that they need an incentive to come in. Mailing out a plastic coupon is a great way to announce a promotion or provide a discount or other incentive to bring customers to you.
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