Anna Amador and Kristina Barclay convey intensive knowledge and encounter to the K-Swiss staff
LOS ANGELES, March 15, 2022 /PRNewswire/ — K-Swiss, the iconic leader of California model – on and off the court, is excited to announce two remarkable new hires with the appointments of a new Vice President of Advertising and marketing, Anna Amador, and Director of E-Commerce, Kristina Barclay.
Anna delivers a wealth of advertising practical experience to KSGB with multiple many years at models such as Skechers, Adidas and Nike. Coupled with 5 a long time at Skechers as Director of Product Promoting, she then rapidly progressed to Vice President of Skechers Overall performance.
“I am thrilled to sign up for the KSGB staff and contribute to the results of the heritage brands of K-Swiss and Palladium. There is so much prospect and I am searching forward to working with the terrific team of people today here and constructing on the momentum of each the functionality and life style divisions,” reported Amador. “The solution carries on to press boundaries in innovation and with so quite a few fascinating initiatives on the horizon, I am excited to see exactly where we can acquire the manufacturers.”
“We are incredibly pleased to welcome Anna to KSGB as our new Vice President of Marketing. Anna comes to us with a prosperity of encounter and we are self-assured that she will be a major addition to the management staff although supporting the advancement we are dealing with,” mentioned Dave Grange, Worldwide Model President of K-Swiss. “She will oversee our global model expression along with a extra certain regional target. Anna will also function carefully with our collaboration division and Intercontinental substantial warmth projects.”
As KSGB’s new Director of E-commerce, Kristina Barclay is accountable for overseeing and managing the K-Swiss and Palladium brand internet sites. Her enjoy of manner and in depth retail background led her to AG Adriano Goldschmied and then most not long ago to her position as E-commerce Functions Director at PAIGE. “I am so psyched to be a part of a heritage manufacturer with a solid eyesight and strategy for continued good results,” said Barclay. “I experience privileged to be component of this talented staff and direct our e-commerce business for the two K-Swiss and Palladium listed here in the U.S.”
“Kristina joins us with big expertise in the digital planet, getting spent the very last 9 yrs with PAIGE wherever she was accountable for expanding the B2C small business. She will now choose on the total obligation for our K-Swiss and Pallidum e-commerce platforms, with a eyesight to relaunch both web pages with an improved client practical experience and model representation,” explained Grange. “We are definitely fired up by what Kristina provides to KSGB and glance ahead to building our digital channel together.”
From the starting, K-Swiss has been driven by an entrepreneurial spirit when two Swiss brothers moved to California to make a footwear brand name targeted on tennis. As avid skiers, the brothers took inspiration from leather ski boots to produce a tennis shoe that supported the aggressive aspect-to-side movement. Launched in 1966, the K-Swiss Common was the world’s very first all-leather-based tennis shoe. It quickly attained throughout the world acclaim and grew to become a type statement the two on and off the court. Extra than 50 many years later on, K-Swiss is making from its heritage as an American tennis manufacturer and crafting new chapters in its legendary record. Shelling out homage to the hard do the job of our founders and the aggressive nature of the activity that inspired it all, K-Swiss, a California common considering that 1966, is devoted to outfitting and inspiring the subsequent era of business owners.
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Source K-Swiss International Brands