August 7, 2022

Tricia Oak

Business & Finance Excellency

How Significantly Entrepreneurs Should Invest on Marketing and Advertising

  • Welcome to “Founder Finances,” a new Insider series talking about founders’ every month budgets.
  • In this story, the founder of a blog site and activities corporation shares her $5,000 spending plan.
  • Investments in cross-platform promoting have authorized her events small business to prosper. 

At 11 years aged, Alexa Curtis was in research of a community: Her spouse and children struggled with lawful challenges and she was staying bullied at faculty, she mentioned. She sought a passion project that she could pour her time and strength into creating.

Curtis was influenced by the distinguished style blogger Tavi Gevinson and developed her very own weblog in 2011, when she was 12. “Lifetime in the Style Lane” originally shared outfit inspiration, but 7 decades following launching, she pivoted to focus on entrepreneurship and fearlessness — and renamed the blog “Everyday living Unfiltered.” 

“I desired to be that figure that I didn’t have increasing up — another person who was approachable, relatable, and experienced accomplished one thing interesting,” she stated. 

Curtis has given that expanded her site into a marketing organization, podcast, mentorship software, and celebration series, termed the Be Fearless Summit, the place she partners with faculties to host panels and conferences with students. Last year, her small business booked six figures in sales, which Insider confirmed with documentation. Curtis reported it fees her $5,000 a month to operate her business, much more than 50 percent of which is allocated toward advertising and marketing for her events.

Curtis shared her specific monthly budget with Insider and shared recommendations on how to make investments in a corporation to convert it into a six-determine enterprise. 

Here is the spending budget breakdown


Constructing a individual brand name from scratch

Alexa Curtis, founder of Be Fearless Summit and Life Unfiltered

Alexa Curtis, the founder of the Be Fearless Summit and Lifetime Unfiltered weblog.

courtesy of

Curtis moved from Connecticut to Brooklyn when she was 17. In an energy to continue earning material, she pitched elegance companies ideas about their social-media posts. When one responded, offering her $1,500 for an Instagram takeover, she commenced setting up a network of manufacturers.

Today she realizes the price of crafting a cohesive and intentional particular platform. She spends about $350 each individual thirty day period on a branding mentor who can help her decide what concept she needs to job via her get the job done.

As she proceeds to establish an entrepreneurial portfolio, Curtis stated she also invests in on the lookout polished and skilled. “A whole lot of how I make income is my private brand, so I am going to employ someone to do my makeup and hair if I have a model partnership or party that day,” she claimed, introducing that it truly is important to produce content that is equally genuine and aspirational in order to grow organically.

Examine additional: Founder Finances: How a 30-calendar year aged entrepreneur utilizes a $2,000 regular monthly social-media marketing spending budget to establish a flourishing side hustle advertising loungewear

Investing in progress possibilities

Students attend Curtis' Be Fearless Summit at colleges around the country.

College students attend Curtis’ Be Fearless Summits at schools all around the nation.

courtesy of Curtis

Curtis’ Be Fearless summits are the arm of her firm that she hopes to expand in the up coming couple yrs. 

The summits typically receive her all around $10,000 in income but frequently price tag virtually $10,000 above quite a few months to arrange. However, she expects to web a revenue soon: The summit slated for September should really produce far more than $15,000 in revenue — thanks to a mix of booking costs and celebration sponsorships — while costing significantly less than $7,500 to manage.

Curtis attributes her projected increase in income to her advertising investments, which include things like using the services of a graphic designer, video clip editor, and photographer, along with getting swag for ambassador giveaways. Every single ingredient allows distribute the term to her followers and adjacent audiences.

Read through more: Founder Finances: A baker shares the $15K budget she’s applying to relaunch her business enterprise following stepping away to combat most cancers

Firm mergers are yet another way to increase

Curtis presenting at a TEDx event

Curtis presenting at a TEDx event.

courtesy of Curtis

Curtis also recently merged her organization with an additional, identified as GrasshopHer, in get to widen her audience. GrasshopHer is a mentorship software made to assist young females connect with other gurus. With the merger, Curtis is stepping further into the tech and occupation-advancement mission of the organization. 

“It is really becoming considerably less of a particular brand name,” she mentioned. “I’m additional focused on removing myself from the equation since I want to build up this firm and offer it.”

She hopes small ways, like organically raising followers, establishing collaborative partnerships, and structuring strategic mergers, will assist her scale her enterprise, she claimed. Her main piece of information for other entrepreneurs is to emphasis on the every day developing blocks, not just viral content.

“I check out not to get too caught up in it mainly because there is generally likely to be a new platform at this place,” she stated of social-media virality. “That can really feel debilitating to a upcoming generation of business owners due to the fact which is not how it functions.”